Generation Y

Statistics

• FedStats
• Statistical Universe [NYU-Only]
  Search by keyword; includes statistics from government agencies, as well as associations.
• Virtual Business Library [NYU-Only]
  Provides links to marketing databases which may provide lifestyle statistics.
• The Millennials :Americans born 1977 to 1994 [BOOK: 1st Floor Reference HQ796.M4797 2006]
  

Determining who may have already written about your topic

• LexisNexis [NYU-Only]

Finding experts and scholarly material

• Find an association
  • Encyclopedia of Associations [NYU-Only]
• Search a scholarly database to find an expert
  • Find Databases By Subject
    Examples:
    • PsycINFO[NYU-Only]
    • SocIndex with Full Text[NYU-Only]
    • Proquest[NYU-Only]

• Try searching Google to see if there has been a conference on your topic. Conference speakers can be a useful source.
  
• Search to see if there are any experts at NYU

Other Resources

• USC Marshall Demographics Resources for Youth (includes Gen Y)
  Links to freely available reports on Gen Y.
• Ypulse.com
  Marketing publication for Gen Y